Adverts explained: John Lewis – Never Knowingly Undersold

HI I’M A PLUCKY OUTGOING YOUNG WOMAN FROM 1925 LOOKING FOR A POTENTIAL RELATIONSHIP OR A BIT OF BARNEYMUGGING WITH A KEEN 2012 DADDY

Gosh I bet society’s changed a lot since your day, I’m not sure we could ever make it work!

NOT REALLY, MANY CORE VALUES AND EXPERIENCES ARE THE SAME, ESPECIALLY THOSE ESPOUSED BY THE JOHN LEWIS BRAND

Why are you shouting by the way?

I’M USING A TELEGRAPH MACHINE STOP

Stop what?

DON’T START THAT

Culture has changed so much since your day! We won’t have any common reference points!

I THINK YOU’LL FIND THAT IF YOU’RE MIDDLE CLASS AND CAN AFFORD NICE THINGS FROM JOHN LEWIS, NOTHING CHANGES ALL THAT MUCH

Fair.

WHAT’S THAT MUSIC YOU’VE GOT ON IN 2012?

It’s Paloma Faith covering INXS. It encapsulates the cuteness of how our time-crossed lovers’ feelings are different but the same.

WOULDN’T AN ILL-ADVISED DUBSTEP VERSION OF THE CHARLESTON BE A BETTER FIT FOR OUR TIMEZONES?

It wouldn’t wash with the Mumsnet crowd. But you’ve got Doop to look forward to in 70 years!

SO HOW SHALL WE WORK THIS?

Like Gary and Phoebe in Goodnight Sweetheart maybe? Unless Gary ever checked on Phoebe’s gravestone in the present day. I don’t think he did. Oh! Or like Gideon and Edith in The Invisibles!

I THINK GIDEON DID IT WITH HER WHEN SHE WAS AN OLD LADY IN THE 1990s TOO

I’m not sure about that babes. Hang on I’ll check if there was something in Torchwood.

TORCHWOOD?

Oh no you’re dumping me aren’t you.

DON’T BE SILLY DARLING. JOHN LEWIS! WE’VE GOT THE CHRISTMAS CAMPAIGN TO THINK OF…

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