Four billion people are expected to tune into the opening ceremony of the London Olympics this Friday. Massive numbers like that are hard to process so let’s compare it with some other globally important TV moments and their reported viewing figures.
There you go. It’s on the large side. It’ll influence how the rest of the world sees the UK for many years to come. But maybe you still don’t want to watch. So how are the other channels competing? Well BBC2 have got Hermione Norris narrating a documentary about isolation in Snowdonia, which seems like quite a pointed attack on anyone not interested in the Isles Of Wonder show.
ITV1 has pretty much rolled over and surrendered, with a repeat of the first episode of Vera, while Channel 4, Channel 5 and Sky 1 are going for business as usual/heads in the sand with The Million Pound Drop, Big Brother eviction night and Stella respectively.
Well done to those channels offering something genuinely different on the night then. BBC3 are turning their backs on Britain with dog frolic pic Beverley Hills Chihuahua (in which Drew Barrymore voices a spoilt lapdog who runs off with a gruff, sexy German Shepherd). BBC4 are celebrating Irish rock with a profile of Thin Lizzy. And best of all, the gold medal goes to ITV2 who have an episode of The Only Way Is Essex prepared – it’s a genuine alternative to national pride.